As fast food chains like Jack in the Box and McDonald’s fight to stay afloat, a new junk food chain is challenging fundamental standards within the industry. Organic Coup is the very first USDA-certified organic junk food chain in the country, offering previously unheard of healthy options and boasting formidable financing with ambitious strategies to expand rapidly throughout the nation.
Touting its natural certification, Organic Coup describes its standards, which “do not allow Genetically Modified Organisms (GMOs), harmful chemicals and pesticides, or using antibiotics or generated hormones in animals.”
Their small however mouthwatering menu reflects their approach. The two areas currently open for company, both located in Northern California, serve crispy chicken sandwiches fried in natural coconut oil and topped with hot natural veggies on a natural bun. The chicken is provided by the popular organic brand name, Mary’s Chicken and also can be found in wrap and bowl form.
Organic Coup offers a range of organic sauces, in addition to chicken tenders on the side.
For dessert, Organic Coup serves organic popcorn sprinkled in natural chocolate and caramel (possibly a more appealing option to health conscious consumers than McDonald’s current addition of chocolate drizzled fries). They also prepare to include natural tater tots and breakfast burritos to the menu.
Though the costs are higher than standard fast food establishments– the chicken sandwich is $9.99– Organic Coup focuses on quality rather than rate point (it’s also worth noting an equivalent crispy chicken sandwich at Chili’s, a popular, non-organic casual dining restaurant, is $8.79).
The service, which simply protected financing to open two lots brand-new storefronts in the next year, openly explains its objective to transform the fast food industry:
” A ‘coup’ is a takeover– which’s our vision: an organic takeover of the junk food market. Totally disruptive and strong,” they describe. “The Organic Coup represents a brand-new day and a new mindset about fast food– junk food can be good food.”
But Organic Coup likewise seeks to interfere with the fast food market in another method.
” We believe in “Team Coup” (our employees) and we are buying them with a livable wage that sets a new requirement in junk food,” their site checks out. While junk food workers across the nation protest in favor of government-mandated higher wages, Organic Coup is setting its own requirements.
As Business Insider just recently reported, “Organic Coup is paying starting incomes of $16 an hour in San Francisco and $14 an hour in Pleasanton. Fast-food employees in the US make $7.98 an hour usually, according to PayScale.”
The new chain’s viewpoint of using just organic active ingredients and treating its employees well mirrors the approach of the business’s two core financiers, who simply supplied $7 million in the preliminary of funding: Jim Sinegal, Costco’s creator and former CEO, and Richard Galanti, Costco’s Chief Financial Officer.
Though Costco does not solely sell organic products, it recently expanded to provide plentiful alternatives to customers; and with $4 billion in yearly natural sales, the storage facility seller has actually exceeded Whole Foods in revenues. To accommodate the surge in consumers’ desire for organic products, Costco has even begun lending cash to natural farmers, who have found themselves struggling to keep up with demand.
This transition to natural products was enabled, in part, by Dennis Hoover, a 33-year Costco veteran who formerly handled 53 Northern California Costco places and assisted turn Costco into the most significant seller of organic foods in the world. Fittingly, as a result of this success, Hoover is at the helm of Organic Coup. As Galanti spokened, “I have complete self-confidence in him– he’s a fantastic operator,” Business Expert reported. Hoover has actually partnered with Erica Welton, a previous food buyer for Costco, to run the chain.
Organic Coup is also taking a page from Costco in its decision to pay its workers fairly. As Hoover spokened, “Our design is based on that Costco model of efficiency and paying workers a terrific wage.” As their website describes, “The viewpoints discovered at Costco have become our foundation at The Coup. We are a business filled with passionate individuals pushing for social modification.”
While the ambitious job is motivating, it is necessary to note that USDA natural accreditation does not ensure designated items be 100 percent natural. By the federal firm’s requirements, to receive the general organic label, foods can be just 95 percent natural. Further, though the service touts its dedication to sustainability, non-meat eaters might balk at the claim, considering the chain’s main ingredient is chicken. Mary’s Chicken is thought about Action 3 organic, which, while natural, has lower requirements than the greatest Action 5 ranking.
In spite of these caveats, in a nation where 1.9 million lots of likely toxic glyphosate have actually been sprayed on crops given that 1974, livestock are pumped filled with prescription antibiotics, and the junk food market is increasingly unpopular amongst many Americans, Organic Coup’s commitment shows swapping paradigms– both in commercial enterprise and amongst consumers. Indeed, previous NBA star Ray Allen just recently opened an organic fast-food chain in Miami, though it does not appear to be formally licensed natural.
The organic food market generated nearly $40 billion in 2014, and it continues to grow. Rather than requiring federal government action, the Costco-inspired endeavor is passing obligation to customers in a gratifying way. In fact, they argue their consumers “are altering the status quo by transforming the standard and unsustainable food system through vision and action.”
” The basic act of purchasing a certified organic sandwich,” they state, “makes you an agent of change,” eventually welcoming consumers to join them in “peaceful protest.”
Considering that, despite Americans’ growing skepticism, fast food remains a powerful force in the United States, Organic Coup’s plans to interrupt and overthrow the industry might not just be prompt, however crucial.